Purpose-driven creative leader with a passion for brand strategy, storytelling, craft, and systems. I believe that design makes things better; for people and for business.

Integrated Creative | Brand Strategy, Identity, & Architecture | Design Systems & Maturity


Currently:  Executive Creative Director, Fetch

Select Work
[ 2015 – 2023 ]

  • Good Kid Website

    Good Kid, Brand ID

    Agency Branding, Brand Identity

  • Super Saturday Night - RTJ

    AT&T, Events & Environments

    Event Design, Experiential Design

  • Xandr, Global Brand Design

    Design Org Design, Design Maturity, Brand Building & Governance

  • Xfinity Helix

    Xfinity, Helix Design System

    Digital Design System, Off-Site, Cross-Platform

  • AT&T Annual Report

    AT&T, Annual Reports

    Brand, Financials, Shareholder Communications

  • Xfinity Brand Systems

    Xfinity Brand Systems

    Brand Systems, Campaigns, Sub-Brands

  • Inside DIRECTV Digital Newsletter

    DIRECTV, Customer Experience Design

    XD, Brand, Editorial, End-to-End Design, Human-Centered Design

  • University of Illinois at Urbana Champaign

    University of Illinois at Urbana Champaign, Brand

    Education, Sub-Brand Systems, Campaign Design

My work is guided by three key principles:

Designers are Problem-Solvers

They are also usually curious, intuitive, reflective, altruistic, and empathetic with a high set of standards for themselves.

These traits, no matter the type of discipline or craft, tend towards a group of people who are driven to make a wide range of media and experiences better.

Influential Brands Understand Design

Design is why it exists, how it works, what purpose it serves, it’s impact on people and the planet, it’s relevance to it’s audience, and so much more than just the way something looks.

The best brands today provide the structure to utilize design in a way that is strategic, cross-platform, and close to the highest priorities of the business.

Systems Simplify Complexity

Design systems can optimize creative with consistency, craft, and efficiency at scale.

Codifying brand assets, patterns, components, and campaigns allows for speed and reduces friction for designers, allowing them to be agile and stay focused on the bigger brand picture.