Purpose-driven creative leader with a passion for brand strategy, storytelling, craft, and systems. I believe that design makes things better; for people and for business.
Integrated Creative | Brand Strategy, Identity, & Architecture | Design Systems & Maturity
Select Work
[ 2015 – 2023 ]
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![Good Kid Website]()
Good Kid, Brand ID
Agency Branding, Brand Identity
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![Super Saturday Night - RTJ]()
AT&T, Events & Environments
Event Design, Experiential Design
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Xandr, Global Brand Design
Design Org Design, Design Maturity, Brand Building & Governance
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![Xfinity Helix]()
Xfinity, Helix Design System
Digital Design System, Off-Site, Cross-Platform
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![AT&T Annual Report]()
AT&T, Annual Reports
Brand, Financials, Shareholder Communications
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![Xfinity Brand Systems]()
Xfinity Brand Systems
Brand Systems, Campaigns, Sub-Brands
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![Inside DIRECTV Digital Newsletter]()
DIRECTV, Customer Experience Design
XD, Brand, Editorial, End-to-End Design, Human-Centered Design
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![University of Illinois at Urbana Champaign]()
University of Illinois at Urbana Champaign, Brand
Education, Sub-Brand Systems, Campaign Design
My work is guided by three key principles:
Designers are Problem-Solvers
They are also usually curious, intuitive, reflective, altruistic, and empathetic with a high set of standards for themselves.
These traits, no matter the type of discipline or craft, tend towards a group of people who are driven to make a wide range of media and experiences better.
Influential Brands Understand Design
Design is why it exists, how it works, what purpose it serves, it’s impact on people and the planet, it’s relevance to it’s audience, and so much more than just the way something looks.
The best brands today provide the structure to utilize design in a way that is strategic, cross-platform, and close to the highest priorities of the business.
Systems Simplify Complexity
Design systems can optimize creative with consistency, craft, and efficiency at scale.
Codifying brand assets, patterns, components, and campaigns allows for speed and reduces friction for designers, allowing them to be agile and stay focused on the bigger brand picture.