I build and lead teams that turn brand into a scalable business capability — connecting craft, design systems, and governance so complex organizations can deliver clearer, more consistent experiences across channels and AI-supported workflows.

Integrated Creative | Brand Strategy, Identity, & Architecture | Design Systems & Maturity


Currently:  Executive Creative Director, Fetch

Select work from the multi-disciplinary teams I’ve built and led:
[ 2010 – 2025 ]

  • Fetch, Brand & Design Systems

    Fetch Pet Insurance, Brand & Design Systems — 2024-2025

  • Xfinity, Brand Systems

    Xfinity, Brand Systems — 2021-2023

  • Good Kid Website

    Good Kid, Brand ID — 2022

  • Xfinity Helix

    Xfinity, Helix Design System  — 2021-2024

  • Internet Essentials Brand System

    Xfinity, Internet Essentials Brand System — 2021-2024

  • AT&T Annual Report

    AT&T, Annual Reports — 2013-2018

  • Super Saturday Night - RTJ

    AT&T, Events & Environments, Super Saturday Night — 2010-2019

  • Xandr, Experience Design, DMEXCO Booth — 2019

  • Xandr, Brand Design, Real Estate & Global Offices — 2019-2021

  • Xandr, Event Branding, DMEXCO 2019

    Xandr, Event Branding, DMEXCO — 2019

  • User Assembly, Event Branding & Design — 2019

  • Palm Springs Film Festival Sponsorship

    AT&T, Film Festival Sponsorship Experiences — 2016-2019

  • AT&T, Email Design System — 2008-2019

  • Inside DIRECTV Digital Newsletter

    DIRECTV, Customer Experience Design — 2008-2019

  • University of Illinois at Urbana Champaign

    University of Illinois at Urbana Champaign, Brand Campaign — 2020

Principles in Practice

These principles guide how I lead and deliver work—balancing systems, people, and craft to create design that is consistent, intentional, and lasting.

Systems & Strategy

I translate complexity into clarity through well-structured design systems. By aligning brand expression with business goals, I ensure design work scales efficiently and delivers cohesion and impact across every channel.

People & Process

I invest deeply in the people and teams I lead, building environments grounded in collaboration, adaptability, and integrity. By aligning multi-disciplinary talent with clear processes, I create momentum and develop leaders who carry creative excellence forward.

Craft & Brand Trust

I ensure that work resonates and reinforces credibility. Through thoughtful, consistent, and well-timed brand expression, my teams build brand trust by applying rigor to craft and clarity to communication.