I build and lead teams that turn brand into a scalable business capability — connecting craft, design systems, and governance so complex organizations can deliver clearer, more consistent experiences across channels and emerging workflows.

Integrated Creative | Brand Strategy, Identity, & Architecture | Design Systems & Maturity


Currently:  Executive Creative Director, Fetch

Select work from the multi-disciplinary teams I’ve built and led, 2010–2026

  • Fetch, Brand & Design Systems

    Fetch Pet Insurance, Brand & Design Systems — 2024-2025

  • Xfinity, Brand Systems

    Xfinity, Brand Systems — 2021-2023

  • Good Kid Website

    Good Kid, Brand ID — 2022

  • Xfinity Helix

    Xfinity, Helix Design System  — 2021-2024

  • Internet Essentials Brand System

    Xfinity, Internet Essentials Brand System — 2021-2024

  • AT&T Annual Report

    AT&T, Annual Reports — 2013-2018

  • Super Saturday Night - RTJ

    AT&T, Events & Environments, Super Saturday Night — 2010-2019

  • Xandr, Experience Design, DMEXCO Booth — 2019

  • Xandr, Brand Design, Real Estate & Global Offices — 2019-2021

  • Xandr, Event Branding, DMEXCO 2019

    Xandr, Event Branding, DMEXCO — 2019

  • User Assembly, Event Branding & Design — 2019

  • Palm Springs Film Festival Sponsorship

    AT&T, Film Festival Sponsorship Experiences — 2016-2019

  • AT&T, Email Design System — 2008-2019

  • Inside DIRECTV Digital Newsletter

    DIRECTV, Customer Experience Design — 2008-2019

  • University of Illinois at Urbana Champaign

    University of Illinois at Urbana Champaign, Brand Campaign — 2020

Principles in Practice

How I build right-sized creative organizations that balance business needs, team health and the quality of the work.

Organization & Capabilities

I design teams around what the business actually needs—aligning talent, roles, budgets, partners and workflows to create the right mix of strategic, creative and production capabilities.

Systems & Scale

I invest deeply in the people and teams I lead, building environments grounded in collaboration, adaptability and integrity. By aligning multi-disciplinary talent with clear processes, I create momentum and develop leaders who carry creative excellence forward.

People & Craft

I build transparent, collaborative environments where strong people can do strong work. Clear expectations, thoughtful feedback and mutual respect protect both the quality of the output and the health of the team producing it.