Studio: AT&T In-House
EVENT DESIGN, EXPERIENTIAL DESIGN
Super Saturday Night
Super Saturday Night is the premiere concert the night before the Super Bowl, and 2019 was my 9th year overseeing the creative team for this massive-scale, high-profile event.
Superbowl LIII took place in Atlanta and featured the Foo Fighters, and a personal favorite, Run The Jewels. The Live Stream on Twitter had 3.4 million live views, 8.9m total views and the campaign received 21.6 million views.
The event took place in the historic Atlantic Station, a former train station in the center of the Atlanta Steel Mill in the early 1900’s. The event brand system was designed by Joshua Lepley, who utilized a heavy metal treatment influenced by the locations rich history.
VP, Executive Creative Director: John Vetter
VP, Accounts: Rob Ichelson
Senior Creative Director: Amanda Assadi
Assoc. Creative Director: Joshua Lepley
Art Director: Gina Fujita
Senior Designer: Sharon Lee
Designer: Nataija Bush
Project Management: Cherry Lee
Producer: Sarah Grabel
Social Media Partner: Fullscreen
Event Producer: Jack Murphy, Nomadic
In prior years, my teams design work featured names from J-Lo to Jay-Z, as well as Beyoncé, Rihanna, Run DMC, Justin Timberlake, Katy Perry, Snoop Dogg, Taylor Swift and more.
